Selling complex products has been a major challenge since the beginning of the internet – and still is: How can financial products be sold to a potential customer on screen interfaces? How can high involvement products like cars be presented - giving an impression on what the real car could be like?

Current trends indicate two directions: More sophisticated profiling and configuration tools on the one hand and new physical interfaces, such as mulit-touch-applications on the other.

Visual configurators and usable interfaces are key components of an efficient online sales process, no matter if optimized for direct sales or online generated leads to be followed up offline. Armin Bieser shows and explains actual examples from different industries (automotive, consumer products & financial services).