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June 18 |
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| mediaman Chairman speaks about new trends |
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June 18 |
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| Howard Johnson goes online |
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Seminar at German Centre |
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In cooperation with the German Centre Shanghai, mediaman will hold a 2 hour seminar on late Tuesday afternoon, November 13, 5 pm.
Speakers and Topics
Florian Zeim, mediaman Shanghai, Director
"Internet in China and cultural differences"
Overview of the online market in China"
• chinese companies take different things in consideration
• cultural difference in to western market
• user behavior of Chinese user
• statistics of Chinese online user
• experience of mediaman shanghai
Armin Bieser, Chairman of mediaman
"How does the Online process work
The professional way of web production in Shanghai"
• Online Strategy, workshop and execution
• What is important, when choosing a web company?
• What is a professional briefing?
Stefan Schneider, mediaman Shanghai, Online Marketing Director
"Online marketing and the role in China
What is online marketing and what is the use of it?"
• basic information
• different marketing disciplines
• google versus Baidu or other search engines
• what is special in China
• case studies of online strategies.
Ilya Valyalev, mediaman Germany, IT Consultant
"Web trends and technologies
What technologies are popular?"
• web content management system overview/open Source/license/in house developed
• corporate websites/e-commerce/community systems.
• How to integrate global systems into China
• Which systems are popular in China or have potential
Seminar Language: English
Participation Fee: None, but advanced registration required. Seats are limited and will be allocated on a first-come-first-served basis.
Register here
German Centre for Industry
and Trade Shanghai Co. Ltd
88 Keyuan Road
Zhangjiang Hi-Tech Park | Pudong
201203 Shanghai | PRC
Phone +86.21.2898-6888
Fax +86.21.2898-6892
info@gcshanghai.com
www.germancentreshanghai.com
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