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June 18 |
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| Howard Johnson goes online |
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April 16 |
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| Austria Tourism in China |
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mediaman Chairman speaks about new trends |
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Armin Bieser, Co-Founder of mediaman in Germany and Shanghai, presented new Internet trends to an excited crowd at the Shanghai Yacht Club on Tuesday evening, June 17.
In his presentation, Armin introduced new approaches for interactive strategies, which are used to drive users into a sales process. Especially high-involvement products, such as cars or insurances, need to be presented in a explorative way, to engage the user with the product in the online space. In the second part of his speech, Armin introduced a multi-touch technology, developed by mediaman, which enables visitors an entirely different user experience when navigating through.
More information about this presentation
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