Lanxess was looking for an online application to introduce their new office facilities in Shanghai. It was important to create something explorative and playful, emphasizing Lanxess’ innovative brand image, without showing too much.

We determined several representative areas in Lanxess’ new office, showing the office design as well as the corporate culture. All spots are recorded in a 360-degree roundabout view, to make it a virtually walkable office.

Based on mediaman’s concept, a photography studio recorded the office on location and created stitched 360 degree images. Those were included into a branded virtual walk application. In addition, digital shots out of the window were taken and integrated too, so users can get an inside and outside view of Lanxess’ new office. The application was realized with Flash and HTML and integrated into LANXESS' existing China website.