netInvest 2011: the first global comparative study on online services for retirement provisions
Financial products for retirement provisions take a leading position in portfolios of banks and insurance companies worldwide. Not only because customers usually commit themselves with large amounts of money for long term investment, but also because the global/social conditions are trending in favor of independent investment for retirement. Thus, the demand for information of potential customers is great and growing.
The internet has been long established as an important worldwide information channel in this market. Against this background, globally acting financial corporations similar to automotive groups have a demand for a central rollout-platform for product-websites, which enables them to simplify and accelerate the provision of appropriate online-services and materials such as product information, photos, and videos, etc.
Indeed, this globalization trend faces diverse traditions and legal conditions of the respective countries which requires a broad adaptability of content, functions and processes. However, the user’s expectations towards websites on retirement provisions are amazingly similar. This is documented by the netInvest 2011 study for Germany, the USA and China.
Go to Management Summary
