2010-05-18

David Hiebaum, Managing Director of mediaman Beijing, gave an overview on strategies for tailoring Western companies visual appliances to match globally diverse users, while retaining a viable corporate identity. Mr. Hiebaum focused on the special needs concerning content, design, realization, consistency, animation, interaction, configuration and authoring. He showed exemplary case studies of what the ingredients are to ensure a successful interaction with China’s internet savvy consumers.

David appealed to the audience to gain a higher familiarity with engrained Chinese user. Becoming aware of his/her traits and using those consciously – together with the right tools and indicators for measuring website usability.