2010-01-26

Beijing // David Hiebaum, Managing Director of mediaman Beijing, gave an overview of Chinese User behavior, comparing Western and local cultural patterns. Presenting several Case Studies from China, Germany and USA, David explained the main differences of online communication of these markets, considering risks for the brand image. He further mentioned, that successful online marketing in China, not only needs image and content to be localized, but a special focus need to be put on user behavior pattern of Chinese users.