The Internet in China is developing with tremendous speed. The Chinese online community currently totals over 123 million users and growing, about 20% more than the same period last year.

Reason enough to raise some questions about this market:
- Who are these Chinese users and how to get their attention...?
- What are they using the web for...?
- How can I align a global online strategy with the cultural aspects...?

Giving answers to those questions is part of our daily work. With our newly established internet agency, we create strategic online solutions for an emerging market.

In our regular Useletter, we are going to inform you about latest trends and techniques of the online world, especially as it applies to China.

If you would like to know more about us, please visit our website (www.mediaman.com.cn) or call our office directly: +86 (0)21 6299 4416

Wishing you a successful online communication!

Best,
David Hiebaum

Going the easy way and simply translate the English version of a website into Chinese might totally fail. Chinese users have different preferences in terms of information density, user guidance, color scheme or animated elements. They react to elements that a Western user would rather percieve as disturbing. These differences have to be considered when localizing a website. Simple measures such as a Usability Test will already help to avoid cultural misunderstandings.



Chinese users especially don't like to watch passively, they are looking for interaction, and that's the biggest advantage of the internet: Having the option to start a dialogue with your customers and adapting your content according to their individual needs.

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