Create an online advisory application for consumers and professionals such as architects. It should explain the potential for energy conservation by using OSRAM’s energy efficient light bulbs. Allow the applications to be rolled out internationally.

If we create a realistic appearance and allow a high grade of individualization, users will feel a more personal effect. The results will be more realistic and thus lead to a higher probability of consumer action. Also, we added convenience features such as a shopping list.

The solution

By building typical, realistic rooms in 3D and enabling users to select the lighting fixtures they are actually using, we created a very detailed Flash application. Users can calculate their individual savings and contribution to global climate protection. We produced separate applications for private and professional consumers, since their needs are very different.
By creating a flexible backend system, content can easily be adapted to foreign markets, making an international roll-out a lot easier.