Regular research, analysis and internet surveys
The articles below have been published in magazines, journals and newspapers, observing and reflecting the Internet in China under several aspects: Analysis, Strategy, Development, Marketing and the most important Usability. Enjoy reading:
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Netinvest 2011Research Study done by mediaman compares differences in Online Retirement Planning between the United States, Germany and China. |
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Building Brand Equity through Mobile InternetThis research, jointly done by mediaman and Labbrand, introduces the Chinese internet mobile market, platforms, trends and the challenges that brands need to overcome when entering this market as part of their strategy. |
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HR Study 2010 - Digital Natives
In order to attract the Generation of Digital Natives, HR managers of companies need to develop a multi-layer strategy with new communication measures. This is a central result of a study by Jan Christlieb, Hanze University/Groningen. |
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netCars survey 2009The first global comparative study of website preferences of car buyers in China, the USA and Germany. The study shows the differences in online behavior and preferences between countries when users are about to purchase a car. |
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Cut costs with smart IntranetPublished by SHANGHAI BUSINESS REVIEW, MAY 2009. The article introduces some effective IT solutions for company internal structures and document management. |
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Getting ready for the German marketPublished by the German Chamber Network Guild - "Info Guide Germany 2009". The article explains the internet preferences of german users, and suggests 8 steps towarding to a successful online dialogue for the german market. |
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Search engine optimization in ChinaThis summary describes the search engine market situation in China and provides a guideline for optimization measures. |
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The 2009 China Marketing Guide
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