netCars survey 2009
The first global comparative study of website preferences of car buyers in China, the USA and Germany. The study shows the differences in online behavior and preferences between countries when users are about to purchase a car.
Publications
Research, analysis & new Internet trends
The articles below have been published in magazines, journals and newspapers, observing and reflecting the Internet in China under several aspects: Analysis, Strategy, Development and Marketing.
Cut costs with smart Intranet
Published by SHANGHAI BUSINESS REVIEW, MAY 2009. The article introduces some effective IT solutions for company internal structures and document management.
Getting ready for the German market
Published by the German Chamber Network Guild - "Info Guide Germany 2009". The article explains the internet preferences of german users, and suggests 8 steps towarding to a successful online dialogue for the german market.
Search engine optimization in China
This summary describes the search engine market situation in China and provides a guideline for optimization measures.
The 2009 China Marketing Guide
Published by the German Chamber Shanghai, this guideline introduces different marketing disciplines and provides advice on the right China strategy.
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CASE STUDIES
We can look back on many projects with Chinese and international clients. See, how we approached some of them