The Client
Founded in 1991 with headquarters in the Great Britain, Mayerton has successfully grown to become a leader in providing high standard refractory products and a range of services and solutions to the global iron and steel and non-ferrous industries.

The Task
Development & Design of global offline media applications CI - Redesign branding online platform with special functions in 5 different languages following the corporate design styleguide. LAUNCH: end of february

Communication Architecture
The online application was done in TYPO 3, an OpenSource content management system. mediaman Shanghai is one of the first online agencies using Typo 3 in China.

Technology
CMS - Typo 3 is a free CMS framework released under the GPL.

The Benefits
Distinctive brand awareness for Mayerton clients after all applications were unified. Operating in over 30 different countries, Mayerton had to unify the brand image to a global identity.