The Client
B. Braun in Melsungen, Germany is one of the world’s largest healthcare market suppliers with 28,000 employees in 50 countries. The company considers itself a systems provider, offering its customers comprehensive solutions.

The Task
Expand the B. Braun Internet portal as a comprehensive service, information and transaction platform. Completely reorganize the existing site’s design. Carry out the company philosophy by linking products with support and consulting services.

Communication Architecture
The new portal design with "Hospital," "Practice" and "Home" as its main areas helps the company's target groups gain customized access to the world of B. Braun. Depending on the context, product information and other services are loaded dynamically. The online shop system was also linked to the website, as was the main surgical catalog from the company’s Aesculap division.

The Benefits
In accordance with the B. Braun Melsungen AG communication strategy, the new Internet design incorporates a key feature for the overall presentation of the company and portrays the company as a competent partner for the wide world of medicine. The strong identification with the portal within the company is combined with the effective external perception. Through intelligent information management and linking of products with services, a high degree of added value has been created for all user groups.

Link to website:
http://www.bbraun.de