The Client
The Renaissance Yangtze is a 5-Star Hotel of the Marriott Group, one of the most famous hotel brands in the world. The Renaissance-Yangtze is a well-known location in Shanghai, famous for its multifaceted restaurants and hosting one of the most popular events of the Shanghai Tourism Festival, Shanghai Oktoberfest.

The Task
Online Marketing Campaign for F&B events. Design & Development of E-Mail Newsletter campaign. Online Marketing Campaign for Shanghai Oktoberfest, Design & Development of Shanghai Oktoberfest Microsite. Created in English and Chinese.

Technology
// Web server: Apache, Internet Information Server // Development: PHP, HTML, JavaScript // Database: MySQL

The Benefits
Brand recognition has been improved through E-Mail marketing campaigns. The Oktoberfest campaign has driven ticket sales as well as online ticket reservation.The Oktoberfest website gained targeted traffic increase through online promotions functionality, such as image galleries, lucky draw or send to a friend.

Link to website:
http://www.shanghaioktoberfest.com