Developing a new web presence for a pharmaceutical holding and its sub-companies, which serves as a trustworthy information platform for their international clients and investors.

Based on the results of a strategic workshop with the client, a preliminary information structure and the basic functionality was created. On-site visits of the creative team gave them a better understanding of Shangpharma's company culture and the essentials of the pharmaceutical industry in China.

The website for Shangpharma and its sub-companies is build on a flexible standard CMS system, which makes it easy to administrate any of the websites. The navigation is simple and clear and only the most essential corporate information is shown. Shangpharma's staff has been trained in maintaining the website and does all updates independently.