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Mercedes me

Vehicle connectivity for the premium level: "Mercedes me", the new service brand from Daimler, bundles existing digital services with new mobility and connectivity - available on smartphone, tablet and desktop. Envisioned, prototype, created and rolled out with mediaman.

Project Intro

"Mercedes me" is the access to the personalized, individual and exclusive Mercedes-Benz world. It features Connectivity, Mobility, Intelligent Solutions and Emotional Experiences.

mediaman has been a leading partner in this project since day one: From Initial Proof-of-Concept to the engineering of business requirements, to the actual execution of the development, and the rollout in many countries, with a customized approach for China in particular.

Since 2012, we’ve been involved in the development of this platform for the use and management of all existing and new Mercedes-Benz Connect services, which also informed, inspired and entertained customers and interested parties. The goals: customer loyalty and new customer acquisition.

Project Story

It was necessary to connect a wide range of different platforms, content, applications and systems - an extremely complex task, for the most diverse specialist teams on the customer side as well as on the agent side work.

"Mercedes me" promised to become an organizationally challenging project: one customer, several agencies, many stakeholders, project participants and a lot of coordination.

In the large-scale project for which mediaman was able to contribute its respective specific competencies over several years in synergetic cooperation with other agencies, a more than 40 employees were involved in Germany and China.

The result - a comprehensive, digital performance portfolio: Mercedes-Benz has been the interface for all Connected Car services in responsive web design with "Mercedes me".

In addition to content with a pure informational character, the end customer, who focuses on the platform, expects, above all, exclusive advantages in terms of security, time saving and comfort: practical apps and helpful tips help him to master the everyday challenges of modern mobility without leaving his comfort zone.

Conclusion

"Mercedes me" creates a significant added value for Mercedes drivers. The platform is a communication interface: the manufacturer remains in contact with the customer. The customer with his vehicle. The vehicle with a service. Everywhere and everytime.

While the platform remains an integrated part of Daimler’s “One Web” strategy, Mercedes Me in China is evolving into a localized customer experience, catering to the needs of Chinese customers, offline and online. With its specific focus on social integration and e-commerce, it has set a benchmark for other car brands in terms of integrated digital services.

Project Team
Project Manager

Rohit Suri

Information Architect

Lisa Lu

Art Director

Eva Xu

Head of Design

Yumi Fang

Senior Developer

Lu Ye

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